Influencer

Photography

How does an image become a referent? In what way is the experience of the spectator mediated by the images of works of art? What is the place of images in the construction of artistic discourses? Can the debate on the original and the copy be re-defined today?

Influencer is a series that invites us to re-think the operation of reproductions of works of art and their weight within history, theory and artistic consumption. From pure bibliographical research applied to images, (or what is the same, adopting a research methodology that is limited to the academic, textual and to the iconic) Influencer I collects, as a file, the repetition of different photographs of the Bicycle Wheel by Marcel Duchamp in numerous books.

For this, the sources are consulted from the intuition, since although it may seem implausible, there is no way to know if an image is reproduced in a book before being glimpsed. Thus, to locate the reproduction that was being sought, it has been necessary to meticulously review the books to confirm or discard that the image was reproduced in them. The libraries and search engines do not index the images, only the textual content of the bibliographic sources and the processes of investigation are limited to the words. This project, turns the dynamic around from exclusively looking for images, and building a meaning from them.

After this research process, a polyptych has been generated, in which paradoxically, the repetition of an image is what makes this piece unique, that is, it’s uniqueness is a direct consequence of its multiplicity. A duality is already present in the chosen piece, Bicycle Wheel, which is no more than a replica, since the original 1913 is not preserved.

A circular game, which brings us closer to the bibliographical from the visual, and it is disturbingly contemporary.Despite being reproduced and distributed in books - that is, that serve the logic of visual distribution of the twentieth century - the final piece is a mosaic that reveals itself closer to a Google search, than to an analog logic.

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